Malofiej-week is here

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– 1% of the news in infographics …

Inspiration from art can influence your infographics

jaimeserraMalofiej 2002: Jaime Serra looks like a man, who loves to think about his work. Well, this session lived up to his appearance.

Starting out with slides of almost incomprehensible artwork and rather weird ‘installations’ he gradually transformed the lessons learned from art into lessons useful for infographics.

It was a good opportunity to see some of the art (like self-portraits by Francis Bacon) which has inspired such an influential graphics director as Jaime.

Especially the first part was hard to follow in the translated version. (Maybe also in the Spanish original). I think it was something like: The What of the How will turn into the How of the What.

I would like to read Jaime’s speech though. I am sure its clever and all. I just have trouble understanding such deep thoughts when I can only use my ears and listen. (That is probably why I work with newspaper-graphics and not radio-graphics)

(This article was first published in 2002 in the former version of